Case Study: A major ad platform in Southeast Asia – Becoming a Data-Driven Organization

Client: A major ad platform in Southeast Asia

Industry: Browser, Search engine, Ad Tech

Challenge: Streamlining data across 1.2 Petabytes from various systems to become a truly data-driven organization

Solution Provider: Vada Analytics – Self-Serve Data Analytics Platform

The Challenge

The client’s infrastructure was complex and fragmented, with data spread across 5+ MariaDBs, Redis, and various file systems. Their data analytics team took over a year to effectively start delivering insights and 14 months to form a fully operational team of engineers, data administrators, and analysts.

Its BI team were generating over 100 ad-hoc reports a month, but as the analytics became more effective, internal demand surged. The company found itself in a loop: adding more tools only led to higher maintenance and operational complexity, which in turn limited the scalability of insights.

With only 8 employees out of 500 able to directly pull meaningful insights from the systems, the company realized it was far from achieving its data-driven goals.

The Solution: Vada Analytics

The client partnered with Vada Analytics to overhaul its data strategy. Vada’s self-serve platform was designed to simplify the process of accessing, generating, and analyzing data, removing reliance on engineers and analysts for everyday reporting tasks.

Key Implementations

Streamlined Data Access: Vada Analytics integrated all of the client’s databases and file systems into a centralized, easy-to-use platform, enabling business users to access insights directly.

Self-Serve Reporting: With Vada’s platform, employees could create their own reports without relying on the data team, freeing up engineers and analysts for more strategic tasks.

Scalable Infrastructure: Vada’s platform reduced the complexity of the underlying infrastructure, providing a seamless and scalable solution that met the growing demand for reports. 

Results

After implementing Vada Analytics, the client saw a massive shift in its data accessibility and utilization:

Increased Report Usage: The total number of reports generated surged from 100 to 3,000+ reports per month.

Higher Employee Engagement: 17% of employees began using the platform to access reports every month.

Improved Self-Service Capabilities: 9.5% of employees actively created their own reports, a significant improvement from the previous 8/500 users who could directly gather insights.

Why Vada Analytics?

The client chose Vada Analytics for its ability to simplify data access and scale reporting capabilities while reducing operational complexities. Vada’s solution provided:

A user-friendly interface that allowed non-technical users to generate their own insights.

Cost-effectiveness, reducing the human effort and maintenance burden associated with managing a growing number of tools.

The ability to scale without requiring additional tools or significant increases in maintenance efforts.